Event Schedule

1st DAY

Section I: Digital and Multi-Channel Marketing
Section II: Innovation and Technology Advances
Section III: Customer Excellence – Payer Excellence

2nd DAY

Section IV: Sales Excellence
Section V: Commercial Excellence and Key Account Management
Section VI: Case Studies
Roma Italy
Rome Marriott Park Hotel
Rome Marriott Park Hotel
Rome Marriott Park Hotel

About Event

GCSFE Event Overview
Customers have never been so powerful, both in terms of having a voice and the multitude of purchasing opportunities and channels they have. This new ‘digital’ world means that customer expectation is constantly shifting, therefore there has never been a more important time to understand what ‘good looks like’. Customer centricity is a key aspect for the organization to have long term success. Major scientific and technological advances, coupled with new customer engagement economy and socio demographic changes may create an innovation imperative paradigm shift in the pharmaceutical business models. The consequent paramount challenge for the industry will be “Value creation“.

The focus will be both on key topline items that will help generate sales and the cost infrastructure with a view to increase profitability. And most importantly to discover future trends and how market be like in 2020. If customer is right and so from 2015, should we only employ digitally-able, customer focused employees (not just sales representatives), and everyone else should be rejected? The speakers will be presenting real life examples in this context in addition to frameworks presented by external agencies. The participants will have plenty of opportunities to engage with movers and shakers, share experiences, digest various options, propose and guide their respective organisations to survive the journey and reap significant rewards.

Frequently asked questions

1. Who should attend GCSFE conference?

You should attend this annual opportunity if you are:

Chiefs, Directors, Heads, Senior Manager, Leaders and Executives from:

  • Sales Force,
  • Commercial Effectiveness,
  • Customer Excellence/Experience,
  • CRM, KAM,
  • Commercialization,
  • Market Access,
  • Brand & Product,
  • Business Planning/Intelligence/Support,
  • Business Unit,
  • Marketing Sales Operations,
  • Sales and Marketing,
  • Marketing/ Marketing Intelligence,
  • eMarketing & Digital Marketing,
  • Business Analyst,
  • Training and Development,
  • Business Development,
  • Multichannel
  • Communication
2. Where will the GCSFE Conference take place?
3. How do I register for the event?
4. What would be the conference layout?
5. My company/organization is interested in exhibiting at the GCSFE conference and/or sponsoring the conference. Who should I contact?

Pricing for Ticket

    • 1. BASIC

        • Entry to conference
        • -
        • Business Lunch
        • Tea and snacks
        • Cocktail Reception
    • register now
    • 2. PREMIUM

      • Entry to conference
      • One complimentary pass
      • Business Lunch
      • Tea and snacks
      • Cocktail Reception
    • register now
    • 3. GOLD

      • Entry to conference
      • Accommodation at venue
      • Business Lunch
      • Tea and snacks
      • Cocktail Reception
    • register now
20

Sessions

100

Overall Participants

20

Case Studies

80

Companies Enrolled

Speakers

Agathe Acchiardo

Agathe Acchiardo

Client Engagement Director, Foresight Factory Read More
Andrew Hough

Andrew Hough

CEO, Association Of Professional Sales Read More
Andrew Wilkins

Andrew Wilkins

CEO, BE Advisory Read More
Beril Koparal Ayanoğlu

Beril Koparal Ayanoğlu

General Manager, ZadeVital Read More
Bharat Tewarie

Bharat Tewarie

VP & Chief Marketing Officer, UCB Read More
Deep Bhandari

Deep Bhandari

Executive Coach & Advisor, UCB Read More
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Map

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Submit - GCSFE Summit Berlin Germany October 2016

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Industry

Telecommunications, Banking & Finance, Pharmaceutical and Life Sciences, Sourcing, Information technologies

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