GCE Summit 16th - 17th May 2018 Lisbon, Portugal

Global Commercial Effectiveness Summit

Lisbon, Portugal

16th & 17th May 2018

Event Schedule

Key Topics At Glance - Day One

E-capabilities and Managing Innovations

  • How the technology is transforming the saleseffectiveness.
  • What impacts Digital innovation has oncommercial organisation
  • A practical approach to e-capabilities, socialmedia, Cloud Base
  • How to manage innovations and disruptivetechnologies


Marketing Mix Modeling& ROI

  • How to optimize investments to drive sales and profit by customer segment?
  • How to integrate marketing mix with digitalattribution analytics?
  • How to incorporate marketing operations tocommercial activities
  • Achieving Excellence in Product Launches
  • Omni-channel
  • Impact of brand equity, consumer sentimentand customer satisfaction on sales
  • Closed Loop Marketing


Sales Force Effectiveness and Optimization

  • Training, composition, alignment, incentives &motivations
  • How to evaluate the Sales Performance andhow should you measureperformance?
  • How to optimize salesforce size, structure,alignment and programs
  • How to optimally align sales reps by market orterritory?
  • Selling Model Evolution
  • How to maximize your business profitabilitywith your existing resources?

Key Topics At Glance - Day Two

Customer Experience & Segmentation Analytics

  • How to listen to the Voice of the Customer?
  • Where is innovation required to maintain acustomer relationship?
  • How to incent customers to be advocates?
  • Behavioral Targeting & Segmentation
  • How to mapping the customer journey?
  • How to create better effectiveness for your digital & marketing models using CRM, CLM, eDetailingand SFA.
  • How can you transform data into intelligence
  • How to achieve commercial excellence viacustomer centricity
  • Multi stake holder engagement – Doing it right


Commercial Effectiveness

  • How can alternate channels be integrated inthe current business model?
  • Can you increase the sales through focus onPharmacy?
  • Generics Vs Originators
  • Pharma Vs Medical Devices
  • How to optimize promotional mix within thecontext of sales and marketing plans?
  • What good KAM looks and the keys in which itshould be measured?

About Event

GCE Summit (Global Commercial Effectiveness Summit) overview

Global Commercial Effectiveness Summit by KP-Morgan brings the professional views of commercial, Customersexperience and sales force experts together under a one roof, to exchange their knowledge, experience, cutting-edgeideas and reveal the challenges for the implementing the best commercial models, achieving customers excellence,improving the sale operations, future selling model evolution in challenging and competitive market, new wave forcommercial effectiveness, multichannel and digital initiative, integration CRM into territory management, integration ofMarket Access into commercial activities, measuring the performance techniques alongside with people engagementand eCababilities innovation within commercial and sales force environment. Be a part of the notable thought leaders and challenging executives who are perfecting the practice of commercialeffectiveness and achieving the best of customers excellence and steer the new ideas and innovation back to yourorganization.

Frequently asked questions

1. Who should attend GCE Summit?

You should attend this annual opportunity if you are:

Chiefs, Directors, Heads, Senior Manager, Leaders and Executives from:

  • Sales Force,
  • Commercial Effectiveness,
  • Customer Excellence/Experience,
  • CRM, KAM,
  • Commercialization,
  • Market Access,
  • Brand & Product,
  • Business Planning/Intelligence/Support,
  • Business Unit,
  • Marketing Sales Operations,
  • Sales and Marketing,
  • Marketing/ Marketing Intelligence,
  • MSL
  • eMarketing & Digital Marketing,
  • Business Analyst,
  • Training and Development,
  • Business Development,
  • Multichannel
  • Communication
  • Retail Operations
2. Where will the GCE Conference take place?
3. How do I register for the event?
4. What would be the conference layout?
5. My company/organization is interested in exhibiting at the GCE Summit and/or sponsoring the conference. Who should I contact?

Sponsors & Exhibitors


Be the first to place your logo here!

Click here...

Pricing for Ticket

  • Entry to conference
  • -
  • Business Lunch
  • Tea and snacks
  • Cocktail Reception
  • Entry to conference
  • One complimentary pass
  • Business Lunch
  • Tea and snacks
  • Cocktail Reception
  • Entry to conference
  • Accommodation at venue
  • Business Lunch
  • Tea and snacks
  • Cocktail Reception
Overall Participants
Case Studies
Companies Enrolled


Mert Basar

Mert Basar

Industry Expert/ Former Chief Marketing Officer - Corporate Business, Unit Turk Telekom Read More
Spencer Holt

Spencer Holt

Global Director, Leader & Enterprise Development, AstraZeneca Read More
Helen Sandilands

Helen Sandilands

Director Commercial Effectiveness & Business Coach, Improved Outcomes Read More
Patricia Guerra Gouveia

Patricia Guerra Gouveia

Customer Strategy Manager and Board Member, Johnson & Johnson Read More
Elisa Pennacchietti

Elisa Pennacchietti

Industry Expert/ Former Business Operations Director, BMS Read More
Anton Telegin

Anton Telegin

Chief Executive Officer (CEO), Telegin.nl Read More
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