GCSFE Summit Barcelona Spain October 2017

Global Commercial and Sales Force Excellence Summit

Barcelona, Spain
24th, 25th & 26th October 2017

Event Schedule

25th October Day One – At Glance

SECTION ONE
Digital innovation and the impact on thecommercial organisation

SECTION TWO
Evolution of marketing and sales in amultichannel world
Closed Loop MarketingLaunch Excellence

SECTION THREE
Customer Excellence & Beyond
Commercial excellence via customercentricity

SECTION FOUR
A value healthcare system
Pharmacy Chain Excellence

SECTION FIVE
Evolution in KOL’s & StakeholderEngagement, Market Access
MSL dimensions

26th October DayTwo - At Glance

SECTION SIX
KAM, Data Analysis & CRM

SECTION SEVEN
Commercial Capabilities
New commercial models
Commercial Excellence
Human Capital

SECTION EIGHT
SFE& Marketing Excellence

SECTION NINE
Change Management

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24th October Half Day Pre-conference Workshop

Digital Transformation
15 patient centric applications today &10 trends to expect for the next 5 years
Disruptive Technologies & Wearables
Technology Advancement, e-Capabilities & Social Media

About Event

GCSFE Summit (Global Commercial and Sales Force Excellence Summit)

Event Overview

7th Annual GCSFE Summit is targeted for professionals who are always seeking for new opportunities, visionary waysof conductingperformance. Our aim is to achieve a heightened understanding of the commercial effectiveness driversaboveand beyond the current practice and ways of working. Local companies are moving into the direction of buildingequity and starting to work with structured approaches in an environment where the multinational companiesare looking to create agility by developing innovative local models. It will be interesting to see how the twomodels will merge to create the new future. Today’s commercial professionals and marketeershas to be amazing to succeed and they have to be: Marketingintelligent, knowing the best ways of getting insights to developing customer journeys; understanding futuretrends and the competitive environment; define differentiating and truly impactful strategies. This meeting aimsto address these aspects in an interactive forum with our experienced faculty and enable you to get thisperspective from an in market and Global/regional perspective.