7th Annual GCSFE Summit is targeted for professionals who are always seeking for new opportunities, visionary waysof conductingperformance. Our aim is to achieve a heightened understanding of the commercial effectiveness driversaboveand beyond the current practice and ways of working. Local companies are moving into the direction of buildingequity and starting to work with structured approaches in an environment where the multinational companiesare looking to create agility by developing innovative local models. It will be interesting to see how the twomodels will merge to create the new future. Today’s commercial professionals and marketeershas to be amazing to succeed and they have to be: Marketingintelligent, knowing the best ways of getting insights to developing customer journeys; understanding futuretrends and the competitive environment; define differentiating and truly impactful strategies. This meeting aimsto address these aspects in an interactive forum with our experienced faculty and enable you to get thisperspective from an in market and Global/regional perspective.