GCSFE Summit 24th - 25th October 2018 Barcelona, Spain

Global Commercial and Sales Force Excellence Summit

Barcelona, Spain
24th & 25th October 2018

Event Schedule

24th October Day One – At Glance

  • Growing involvement of Artificial Intelligence and E-capabilities
  • Will Enterprise Tech companies be the new face of Pharma?
  • Digital transformation and MCM
  • From Digital to Multichannel
  • How Pharma can win Digital World?
  • How will you measure the success of a call plan in a multichannel plan?
  • Achieving Excellence in Product Launches
  • Closed Loop Marketing
  • Consulting and Change Management
  • Sales Force Effectiveness-Best Practices
  • SFE Optimization and Leadership
  • Latest Trends in SFE
  • Human Capital & Employee Engagement
  • Achieving Operational Efficiency
  • Future sales impact of change in the sales model
  • SFE: Driving change and Marketing: Defining Change

25th October DayTwo - At Glance

  • Customer Experience and segmentation Analytics
  • Payer Excellence - New Level of Collaborations with Payer
  • Data Analysis & CRM Tools
  • Importance of improved customer database – CRM and SFA
  • Voice of Customers
  • The Evolution of KOLs and Stakeholder Engagement
  • What can Pharma learn from Medical Devices companies?
  • Inside in to New Models: Key Account Management
  • New Commercial Models to establish Excellence
  • Achieving Commercial excellence via customer centricity-FMCG Perspective
  • How to integrate market access to commercial activities?
  • Creating agility internally
  • Achieving Pharmacy Excellence
  • System KPI, Pharmacy Strategy Implementation
  • Pharmacy Strategy
  • Evolving needs of Emerging market

About Event

GCSFE Summit (Global Commercial and Sales Force Excellence Summit)

Event Overview
GCSFE Summit is targeted for professionals who are always seeking for new opportunities, visionary ways of conducting performance. Our aim is to achieve a heightened understanding of the commercial effectiveness drivers above and beyond the current practice and ways of working. Local companies are moving into the direction of building equity and starting to work with structured approaches in an environment where the multinational companies are looking to create agility by developing innovative local models. It will be interesting to see how the two models will merge to create the new future. Today’s commercial professionals and marketeers has to be amazing to succeed and they have to be: Marketing intelligent, knowing the best ways of getting insights to developing customer journeys; understanding future trends and the competitive environment; define differentiating and truly impactful strategies. This meeting aims to address these aspects in an interactive forum with our experienced faculty and enable you to get this perspective from an in market and Global/regional perspective.

Frequently asked questions

1. Who should attend GCSFE conference?
You should attend this annual opportunity if you are:

Chiefs, Directors, Heads, Senior Manager, Leaders and Executives from:

  • Sales Force,
  • Commercial Effectiveness,
  • Customer Excellence/Experience,
  • CRM, KAM,
  • Commercialization,
  • Market Access,
  • Brand & Product,
  • Business Planning/Intelligence/Support,
  • Business Unit,
  • Marketing Sales Operations,
  • Sales and Marketing,
  • Marketing/ Marketing Intelligence,
  • MSL
  • eMarketing & Digital Marketing,
  • Business Analyst,
  • Training and Development,
  • Business Development,
  • Multichannel
  • Communication
  • Retail Operations
2. Where will the GCSFE Conference take place?
3. How do I register for the event?
4. What would be the conference layout?
5. My company/organization is interested in exhibiting at the GCSFE conference and/or sponsoring the conference. Who should I contact?

Sponsors & Exhibitors


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Pricing for Ticket

  • Entry to conference
  • -
  • Business Lunch
  • Tea and snacks
  • Cocktail Reception
  • Entry to conference
  • One complimentary pass
  • Business Lunch
  • Tea and snacks
  • Cocktail Reception
  • Entry to conference
  • Accommodation at venue
  • Business Lunch
  • Tea and snacks
  • Cocktail Reception
Overall Participants
Case Studies
Companies Enrolled


Zafer Ünver

Zafer Ünver

Multifaceted Business Leader and Senior Management Executive | Vice President / Managing Director/Industry Expert Read More
Ricardo Damas

Ricardo Damas

Business Unit Director & EMEA R2 HIV Rep, Gilead Read More
Pelin Icil

Pelin Icil

Country General Manager, Nutropia Pharma Read More
Iveth Garcés

Iveth Garcés

Marketing Manager Spain & Portugal Immunology, UCB Read More
Antonio Araujo

Antonio Araujo

Healthcare Executive - General Manager & Commercial Director Read More
Zafer Ünver

Liliana Nicoleta Caimacan

Director Marketing Transformation, Unilever Europe,Unilever Read More
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  • 2

Speakers Still Updating...



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