Haider Alleg

Haider Alleg

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CEO, Kainjoo

Haider founded Kainjoo® in 2013 and drive the group since then. He is also a known as an international conference speaker and lecturer on digital transformation within the healthcare industry and an entrepreneur with its involvement in several tech startups.

He is the vice-president of the women health association www.prettywell.org as well as the president of the FrenchTech Swiss hub. He is a member of the transhumanism association Neohumanitas.

Holding both a Master degree in Engineering and a Master degree in Marketing Strategy, Haider developed a natural curiosity for new ways to reach customers and change their behaviours, while disrupting the way regulated organisations adopt new channels. He is inspired by Japanese methodologies (Kaizen and 6Sigma) he adapts to marketing, digital and sales.

Several years of experience within 2 international agencies have exposed him to the global marketing challenges of the life sciences industry and Fortune 100 companies such as Nestlé, Novartis and Medtronic. His leadership made possible the roll-out of M+ digital programs size, animated 50+ team members, in more than 47 markets.

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