Mert Basar

Mert Basar

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Industry Expert/ Former Chief Marketing Officer - Corporate Business, Unit Turk Telekom

Mert has 20+ years of experience in IT and Telecom industries. Managed and grew P&L for business divisons up to $2.7 billion and team sizes up to 200+.Hands-on C level management experience in different business units of Türk Telekom Group, including mobile, fixed, internet, voice, TV and ICT for both Consumer and Corporate Segments.

Mert has very strong commercial background, on both marketing and sales, obtained at world-leader multinationals, HP and Compaq and Turkey’s telecoms leaders Turkcell and Türk Telekom in product marketing, segment marketing, customer experience management, retention and loyalty programs, pricing, marcom, digital marketing, market research, customer value management, public relations, strategic account sales management and channel sales management.

Board memberships at group companies, Türk Telekom Electricity Sales Company and Türk Telekom Payment Services.

Board Membership at Advertising Self Regulatory Board (RÖK).  

Excellence through knowledge

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Industry

Telecommunications, Banking & Finance, Pharmaceutical and Life Sciences, Sourcing, Information technologies

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